I’m Sonja, the brain and the heart behind this little piece of the creative universe.

I specialize in creating intuitive stationery sets and brand identities that resonate with the target audience. My analytical brain and my artistic heart may not always get along in life situations, but they work together perfectly when they are faced with an exciting design challenge.

Collaborating with major US and European B2C and POD companies made me highly skilled in creating stunning designs that captivate customers. I understand market trends and consumer preferences, so I always want to ensure that my designs stand out in the competitive industry.

When you browse through my work, words like delicate, feminine, calm, and nostalgic might pop up in your mind. It's because every piece I design comes from a place of deep understanding and passion for what I do. My brain loves structure and strives for perfection, while my heart is a total emotional wreck that needs to find meaning in every little thing.

Work experience

Independent Graphic Designer - Contractor

Foto Crush LLC / Mar 2023 - Present

Education

Faculty of Technical Sciences Novi Sad (Serbia)

B.A. in Graphic Engineering and Design / 2010 - 2019

skills

Graphic Design

Stationery Design

Wall Art

Layout Design

Illustration

Print Design

Print Production

Apparel Design

Trend Research

Branding

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Google Slides

Google Sheets

Monday

Slack

Keynote

interests

Music

Singing

Cooking

Dogs

Mental Health

Thesis: "Quality control of the printed coated paper in rotary heat-set offset printing”

Developing stationery collections for the major US retailers (Walmart, Costco, Snapfish, etc.) based on a given mood board.

Freelance Graphic Designer - Contractor

Company Name Confidential / Sep 2015 - Jul 2023

Creating concepts and stationery sets based on a given design brief

Adapting designs to the European and North American format standards

Uploading designs to the Company's internal tool and tagging

Transforming and adapting designs and templates

Editing and recreating existing designs

Trends and stock photos research, talent search

Mentoring new team members

Communicating with the design team on a daily basis